Torrents and illegal downloads are a big setback when it comes to expensive software like the Adobe Creative Cloud. Not only does it limit Adobe's downloads, even the creatives trying to dodge the high subscription fees have to deal with trojans and malware, risking their computers and all their work.
So, can there really be a sweet spot, past the trial period?
With Adobe Free-loadr there can.
This innovative trick will help creatives see even more value in switching to Adobe CC and hopefully, be a great new feature in an already awesome set of programs, benefitting both Adobe and the people who use it.
Lego + Gender Equality at Work
Gender Equality at the workplace can be directly related to the gender-roles we are assigned to as kids. And so, through this initiative, we attack the problem at the roots.
We asked several kids simple questions about certain professions (like doctors, pilots, race car drivers, farmers) and without any clues whatsoever, asked them to use lego pieces to build the person performing that job.
And as expected, all the children built a man.
This innocent perception about men being right for a certain career is a big reason behind women getting disproportionate salaries.
And because the lego head can be any gender and profession, it is the symbol for our campaign.
We foresee people changing their Linkedin profile pictures to our lego head in support, and in the hope that the right candidate may be chosen based on qualifications, rather than gender.
Sahar Sehgaal – Copywriter
Martina Solakova – Art Director
Lego - The Hidden Requirement
Audi | TVC
Whether you’re a musician, a comedian, or a professional athlete, being a performer is hard work. Under the spotlight, with hundreds of eyes peeled at you, there’s hardly any margin for error. And yet, there are few things that turbo-charge your senses quite like it.
That’s the basic premise for this spot for Audi.
To simulate the feeling of being on a stage, because you can be sure of one thing–that the whole world is watching when you’re driving an Audi. And the rush you feel behind the wheel is probably the closest you will come to the feeling of being on stage.
Sahar Sehgaal – Copywriter
Brendan Irving – Copywriter
Brad Clymer – Art Director
The teaser is released with regular people (all performers) describing just the feeling of rush as they follow their passions.
TVC: The feeling of being on
Audi-tion to greatness: Talent hunt
Ask people to show off their special talent and enter to compete in a social media-driven performance competition that will give people the chance to win representation from Audi.
A gamified experiential campaign created to create awareness by engaging travelers at major airports and encourage testing for the Zika virus.